Bhada Sinhaphalin’s Non-Typical Executive Coaching Approaches for Non-Typical Results.
As an executive and business coach, Bhada Sinhaphalin believes in putting people first to optimize productivity.

It was not one specific event that caused Bhada to found FEELGOODX. But a gradual realization that gave way to an epiphany: his career alone was never going to make him happy. No matter how successful he became, he needed to pursue something more. From that epiphany, he took a more rounded approach to life, embracing the pursuit of wellness alongside the quest for career success.

Bhada founded FEELGOODX in 2019, striving to make his services as an executive and business coach available on a full scale. He has made it his mission to share the treasure trove of knowledge and wisdom that he has accrued throughout his 23-year career in the hospitality industry. He believes strongly in elevating the quality of humanity for a more profitable business. His goal is to point others toward their full potential in business and quality in life in general.

Before founding FEELGOODX, Bhada worked at Shangri-La Hotels and Resorts for 19 years, living in various cities in Asia and serving in multiple leadership roles, including Hotel Manager. He also served as Area Director- Thailand for Dusit International, overseeing planning and strategy for eight different managed hotels and two franchised hotels.

Bhada is today a thought leader in the fields of nutrition, wellness, and executive coaching, delivering his message across a community of like-minded people he has organized through FEELGOODX. In addition to doing one-on-one consultations, he also runs workshops about the eight principles of FEELGOODX. He has published writings on this and other topics on his blog and as the author of FEELGOODX books.

Bhada graduated from the Centre International de Glion, Switzerland, in hotel management. In the past years, He has expanded his skill set dramatically, remaining open to unconventional ideas and practices. Among these, he has earned his NLP Master Practitioner Certification, his Institute for Integrative Nutrition Health Coach Certification, his Mind Body Green FNG Certification, his Train the Trainer, a coaching certification according to ICF standard, and his professional business coaching certification.

With his wealth of extensive experience and knowledge, Bhada chooses to be an executive and business coach on a mission to spread the wisdom and innovation necessary to fostering more successful corporations, developing and empowering heroes in the business world. This is a path that has proven to be ultimately both rewarding and enriching.


  • Master in NLP Coaching (Neuro-Linguistic Programming), Timeline Management and Master Practitioner in Hypnotherapy

  • Member of ICF (International Coach Federation)

  • Certified Professional Business Coach by PBCA (Professional Business Coaches Alliance)

  • Train the Trainer, Success Resources, Singapore

  • Certified DiSC trainer

  • Certified health coach, Institute for Integrative Nutrition (IIN), New York

  • Member of Customer Experience Professionals Association (CXPA)

  • Member of Institute of Coaching, McLean affiliate of Harvard Medical School

Learn More About Bhada

Get Exclusive Updates and Free Resources

Get our monthly tips, updates, and free resources from FEELGOODX-corp.